Barça

When Barça came to us, we already loved football. What we didn't yet understand was how much of the club lives beyond the game—in its history, its style and the sense of belonging

The challenge was to take what makes Barça special on the pitch and bring it into every interaction off it. So we created a flexible and atemporal system connecting its brand, product and communication, designed to bring the club closer to everyone: from the 1% who may ever visit the stadium to the 500 million following from everywhere else.